Who says that Weetos are just for breakfast?
I have no idea. I’ve never heard anyone express an opinion on the right time to eat Weetos, one way or the other.
But advertisers love these sort of challenges. They appeal to the rebel in people (hey, no one tells me when to eat my breakfast). More than that though, they want to make you part of the debate. Advertisers validate the thing they are trying to sell by tricking you into having an opinion on it one way or another, because once you have an opinion on something it becomes important. That’s why the adverts want you to believe that you have to either love or hate Marmite, they want you to believe that indifference is not an option.
Well, yes it is. Indifference is a vital thing. I have no opinion on many things. I haven’t got time to have an opinion on everything, because if I were to try it would stop me concentrating on the things that are really important.
This is the politician’s trick. Concentrate on the fact that it’s important to vote and you validate the people you are voting for, the politicians themselves. Keep telling people that they have to vote or the wrong party will get in, and they’ll forget to check if the right party has anything going for it.
The Internet is full of people with opinions, many of them keen to get you involved in their debates. That’s how they validate themselves. That’s how they promote themselves. They want to drag you into the argument, they’ll tell you that you have to be involved, that if you’re not part of the solution then you’re part of the problem.
Well, no. You’ll just have to excuse my indifference.